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USERS- BEHAVIOUR AND PERSONAS


USERS- BEHAVIOUR AND PERSONAS
Header image for 15 must-see user personas






















This blog aims to cover the topic of website users, personas and behaviour. In other words, consumer behaviour and characteristics and as it applies to web user. Owing to the evolvement in technology and digital trend, internet access is becoming increasingly popular and businesses and private users are taking advantage of the trend by developing websites to interact with their customer and fan base online. From a business perspective, it is ideal to understand how and why customers behave the way they do. This idea is also transferable when dealing with the web development or design for a particular business. Web designers and developers should be well equipped on the platforms utilised by the web users they aiming at. In doing so, having a clear understanding of the customers goals, interests, demographics and value graphic characteristics cannot be underestimated. In other words, having a customer persona provides a fictional representation of segment based on real data that reveals the web user’s characteristics and behaviour.
Creating personas of web visitors is an effective approach to help increase the usability and customer centricity of a website (Smart Insights, 2019). Web user personas are currently broadly perceived just like an indispensable part of user experience. They are essential in helping web designers/developers design websites or apps to meet the needs of the user or target audience. Nonetheless, creating a web user persona can be tedious process and requires some classic focusing in and getting your hands filthy with experimental information. But there exist free or paid templates that helps facilitates this process. Below is an image of what a user persona looks like.


Image result for web users and personas


















The type of information to be included in the persona is entirely up to the web designer/developer, business or scope of the web content and how if fits to the characteristics of the user. When choosing what data to include in the persona, it is important to remember that while certain subtleties may be applicable to one, they could be unessential for another. But in general, understanding the processes involved when website users make decisions or what influences consumer behaviour is crucial. User personas are a crucial piece of guaranteeing the achievement of a website or application. It's imperative to ensure the right plan for the user persona is picked without prejudice, and to guarantee that the information it passes on is pertinent and useful to all groups engaged with the improvement and process of the design or brand building process.
When done right, personas can grab one’s consideration and manufacture a vital impression in the memory that can last through the progression of the procedure.



REFERENCES
1.        Smart Insights. (2019). Web design personas - best practices and examples | Smart Insights. [online] Available at: https://www.smartinsights.com/marketplace-analysis/customer-analysis/web-design-personas/ [Accessed 02 Dec. 2019].
2.        Google.com. (2019). web users and personas - Google Search. [online] Available at: https://www.google.com/search?q=web+users+and+personas&sxsrf=ACYBGNRs8aVrdH3oEQSNJOgri-q2MhkwBA:1576529897503&source=lnms&tbm=isch&sa=X&ved=2ahUKEwjmupLEh7vmAhUPi1wKHQN6ApcQ_AUoAXoECA4QAw&biw=1366&bih=608#imgrc=DhIxJRN6ihmnVM: [Accessed 02 Dec. 2019].


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